Ford CEO Admits To Using Xiaomi SU7 For 6 Months, Doesn’t Want To Give It Up

Xiaomi SU7 has been immensely popular in China with 100,000 units already booked for the rest of the year

Ford CEO, Jim Farley, has revealed that he has been using the Xiaomi SU7 for the past 6 months. Xiaomi shook the world when it launched the SU7 electric sedan for an astonishing $30,000 back in March this year. This starting price for a performance monster like the SU7 highlights the immense pressure Chinese carmakers are putting on legacy car marques and even new startups. This strategy is not just limited to high-end cars.

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Ford CEO Drives Xiaomi SU7

This 40-minute-long podcast of Farley with Everything Electric Show host offers great insights into the mindset of Ford during these challenging times for the EV industry. As one of the biggest car makers on the planet, it becomes necessary to know what strategy it is adopting to sail through unpredictable times in this space. I had already reported Ford axing its upcoming 3-row electric SUV and delaying its electric truck amidst an industry-wide slowdown.

Previously, Ford announced that it would use hybrid cars as a great tool to enable a relatively smoother transition from ICE cars to EVs. In this podcast, he clarifies that Ford had imported the Xiaomi SU7 and he has been driving it for 6 months now. Furthermore, he said that he doesn’t want to give it up. This is a testament to acknowledging the capabilities and achievements of Chinese engineering.

Talking about the collaboration between Chinese car companies and tech giants, Ford CEO said, “In the West, our cell phone companies aren’t into cars, they don’t have car companies. But in China, both Huawei and Xiaomi are inside every vehicle that is made.” Regarding Xiaomi, he remarked, “Everyone’s talking about the Apple Car, but the Xiaomi car…The [Xiaomi SU7] exists, and it’s fantastic. They sell 10,000, 20,000 a month and they’re sold out for six months. That is a consumer brand that is much stronger than car companies.”

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Learn Electric Cars Says

Many car experts and recognized automobile media houses have been raving about how great Chinese EVs are. Moreover, these are available at significantly lower costs in comparison to a similar EV from a legacy car marque in the West. In fact, that is the exact reason why the U.S. and Europe have imposed astronomical tariffs on Chinese-made EVs. These EVs are so cost-effective that they can pose a threat to sales of EVs from established car companies. Chinese auto giants are already flooding many international markets with their enticing products. It will be interesting to see how things pan out going forward.