The Korean car marque has accomplished this achievement for the second consecutive year
The Hyundai Motor Group has bagged the top position among all corporations in the 2025 J.D. Power U.S. Initial Quality Study (IQS). Hyundai Motor Group tied for the highest overall ranking among all corporations. Clearly, the Korean auto giant has been focusing on maintaining high standards of ownership experience and customer satisfaction for the last few years. This accolade is a testament to that commitment.
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Hyundai Tops 2025 J.D. Power U.S. Initial Quality Study
According to the official press release, these results are based on responses from 92,694 purchasers and lessees of new 2025 model-year vehicles, collected during the first 90 days of ownership. The study measures the number of problems experienced per 100 vehicles (PP100). A lower score is indicative of higher quality. In this case, the score consists of Hyundai Motor, Kia and Genesis brands.
Talking about individual brands, Hyundai ranked third overall and second among mass-market brands. Furthermore, the SANTA CRUZ emerged as the best in the Midsize Pickup category. Kia stood eighth overall, while its Telluride was named the segment winner in the Upper Midsize SUV category. Finally, Genesis improved to ninth place overall while retaining its position as the third-highest ranked premium brand.
Apart from that, in the 2025 IQS, Hyundai’s manufacturing excellence was also demonstrated. Its three production facilities were recognized for exceptional build quality and low levels of defects and malfunctions. These include:
- Hyundai Motor Ulsan Plant 5, and
- Kia AutoLand Gwangju Plant 1 in Korea tied for second place in the Asia-Pacific assembly plant rankings
- Kia Mexico (KMX) ranked third among American assembly plants
This impressive performance at the 2025 J.D. Power IQS study reflects the success of its long-term R&D investments and its rigorous focus on quality at every stage of vehicle development and production.
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This 2025 edition of the J.D. Power IQS marks its 39 years of existence. It remains one of the most rigorous and sought-after studies globally. Therefore, its recognition is a testament to the excellent measures from the car maker to offer a high standard of ownership experience.