Rivian Becomes The Latest EV Maker To Launch Referral Program

The maximum free charging reward points are valid for three years, which is quite enticing

Following the footsteps of Tesla, Rivian has finally introduced its much-anticipated referral program. This is an innovative and effective way to involve the community and promote the brand. In fact, it creates a win-win situation for every stakeholder. Rivian is offering incentives for the EV owners who refer Rivian products to others, and also to the new buyers. Allow me to delve into the enticing details.

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Rivian Launches Referral Program

As per this initiative, the American EV startup will offer 750 points to every existing Rivian EV owner who makes a referral and separate 750 points to the new car buyer who uses that referral code. 1 point equates to $1. Hence, both parties will enjoy the straight-up benefit of $750. The existing owners can use this to make any purchase from Rivian including merchandise and accessories, while the latter can use it to reduce the effective price of the new EV.

On top of that, both parties get 6 months of free charging at Rivian Adventure Network. That is a huge advantage as well. The first 100 owners to make 25 referrals will be able to participate in a special “adventure weekend” event. Rivian is yet to announce the details of that ceremony. A key point to remember for the existing Rivian EV owners is that they can redeem a maximum of 3 years’ worth of free charging through the referral program.

Nevertheless, there is no limit to the number of credits they can earn. Hence, they can keep using that amount to get a discount on future vehicles or accessories. You must ensure to use the points within a span of 2 years from the time they appear in your account. Thereafter, they will no longer be available. But I feel 2 years is a long enough time frame to redeem the points. At the moment, this deal is active in the U.S. and there are plans to expand it to Canada next year.

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Learn Electric Cars Says

Tesla is the donor of this creative strategy to leverage the passion loyalists possess. Once people buy something they like, they often spread the word around. Tesla aimed to make use of that to promote the brand and its products organically. Rivian is following in Tesla’s footsteps as well. To be honest, it is a great way to create a win-win situation for everyone involved. Let us see how well the customers embrace this strategy.