The Q1 of 2024 showed some pretty interesting sales statistics with one electric pickup truck dominating the field.
The Ford F-150 Lightning managed to outsell the next three electric pickup trucks combined for the first quarter of 2024. The F-150 has unequivocally been the highest-selling pickup truck in the U.S. for over 4 decades. These are some staggering facts. It sure seems like its electric counterpart is replicating that popularity in the eco-friendly mobility realm. It was able to decimate the competition which included the likes of Tesla Cybertruck, Rivian R1T, Chevrolet Silverado EV and GMC Hummer EV.
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Ford F-150 Lightning Electric Pickup Dominates Sales Charts
As per S&P Global Mobility data, Ford managed to register 8,589 units of the F-150 Lightning in Q1 of 2024. This marks a significant 51% growth in comparison to the same time last year. In total, Ford sold 20,223 EVs in Q1 of 2024 including 9,589 units of the Mustang Mach-E. Staying with electric pickup trucks, Tesla dispatched 1,791 units of its futuristic Cybertruck in this same time period.
It is intriguing to witness how customers responded to the Cybertruck in the first few months of the launch. Social media has been full of reviews and incidents of people with the Cybertruck since its launch back in December. The other prominent player in this space is Rivian with its R1T pickup truck. In Q1 of 2024, the American startup sold 1,786 units of the R1T. Unfortunately, this marks a decline of 56% in sales in comparison to Q1 of 2023.
Finally, the Chevrolet Silverado EV, despite its established success and popularity in the ICE guise, was only able to secure a rather disappointing 803 units in Q1 of 2024. Out of these, 319 came in March itself. Furthermore, the GMC Hummer EV sold only 192 units in March 2024. These statistics confirm the sheer dominance of the Ford F-150 Lightning despite the buzz created by the Cybertruck and others. Apparently, the familiar silhouette and legacy of the iconic truck still have its charm.
| Model | Sales in Q1 2024 |
| Ford F-150 Lightning | 8,589 |
| Tesla Cybertruck | 1,791 |
| Rivian R1T | 1,786 |
| Chevrolet Silverado EV | 803 |
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Learn Electric Cars Says
This sales data reveals some pretty interesting trends in the EV industry in the U.S. While a lot of people, particularly outside the U.S., might think that Cybertruck has been insanely popular due to its social media presence, the sales charts show a different picture. The veteran F-150 moniker is reigning supreme even in this electric age. Going forward, there seem to be no reasons for a significant shift in this trend, at least in the near term.
F-150 Lightning and Mustang Mach-E continue to rake in the numbers on the EV sales charts. It would be interesting to see how other international markets shape up once EVs face mass adoption. In any case, we shall keep an eye out for more such details in this regard.
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