Huawei and JAC Pledge To Launch Maybach and Rolls Royce Rival

The consequence of this strategic partnership is slated to culminate in a luxury electric vehicle which is expected to go on sale in 2025.

Chinese giants Huawei and JAC (Anhui Jianghuai Automobile Group) have announced a partnership to develop a luxury smart internet-connected electric vehicle which will allegedly surpass the iconic Mercedes Maybach and Rolls Royce Phantom in terms of comfort and luxury. That is what the Head of Huawei’s Smart Car Solutions, Yu Chengdong, said.

To quote him, he said, “Yes, the name of Huawei-JAC has not been decided yet. This may be a million-level car, very high-end. Our benchmark far exceeds the level of Maybach and Rolls-Royce Phantom. It is more luxurious, higher-end, and more comfortable than them.” Note that this is Huawei’s fourth venture with a Chinese automaker.

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Huawei & JAC To Create Better EV Than Maybach & Rolls Royce Phantom

This opulent luxury car will sell for an astronomical price tag of ¥1 million (approx. $140,000 at current exchange rates). Considering the fact that China makes some of the most affordable EVs, it certainly excites me to witness what it will offer at this asking price. I guess a rival of the legendary Maybach, BMW and Rolls Royce is pretty much warranted. This joint venture, which doesn’t have an official name yet, will be an ultra-premium brand.

Other prominent brands which Huawei has created with Chinese auto giants include – high-end Stelato (Huawei-BAIC), mid-range Luxeed (Huawei-Chery) and SUV-oriented AITO (Huawei-Seres). The Huawei-JAC will be positioned above all these. It will, in fact, be the “fourth realm” of the HIMA project. The aim is to disrupt the ultra-premium EV market and take the fight to the legacy luxury carmakers.

As a part of this JV, the mega-opulent electric sedan is expected to debut in the fourth quarter of 2024. It will lock horns with the likes of the BMW i7 and Mercedes-Benz EQS. Those are some pretty accomplished rivals. But the synergies between Huawei’s prowess in digital communications technology and JAC’s automotive experience is what this partnership will be leveraging to create a unique luxury brand.

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Learn Electric Cars Says

It fascinates me to know just how rapidly the Chinese EV market is moving. Despite being the biggest auto market in the world, the growth is still strong. The collaboration between tech and automobile companies is something which was unthinkable just a few years ago. Today, we are witnessing more and more such partnerships and joint ventures as EVs are becoming, essentially, electronic devices.

The batteries, electric motors, in-cabin electronics, and electrically-assisted operations demand extensive use of electronic components. Therefore, association with tech and communication giants makes a lot of sense. Even Yu Chengdong mentioned that the key areas about such cooperations are user experience, user satisfaction, product quality and customer service. That is the direction we are heading in.